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Noa Home
Home & Furniture
Facebook Ads, TikTok Ads
Noa Home is a leading home and furniture brand that is committed to making every space feel like home. They offer a wide range of products that cater to different preferences and lifestyles, from minimalist designs to bold statement pieces.
Their philosophy revolves around creating functional and aesthetically pleasing spaces, focusing on quality, affordability, and sustainability.
Noa Home approached Skille with a challenge - they wanted to structure their Facebook ads account for geographical expansion and weekly refreshes for each geo. They needed a partner who could help them optimize their ad campaigns and achieve better results.
Skille implemented dynamic ads to showcase Noa Home's products to potential customers who had expressed interest in similar products on their website. This approach allowed Noa Home to reach a wider audience while maintaining relevance and personalization.
Skille leveraged user-generated content (UGC) to increase engagement and trust in the brand. They encouraged customers to share their experiences with Noa Home products on social media, and then repurposed that content in their ads to showcase real-life experiences and positive reviews.
To ensure that Noa Home's ad spend was being used effectively, Skille implemented precise budget tracking and reporting. This allowed them to monitor the performance of each ad campaign and adjust the budget allocation as needed to maximize ROI.
Skille conducted constant creative testing to find the best-performing ads for each geo. They tested different ad formats, messaging, and visuals to identify the most effective combinations and drive better results.
To maximize the effectiveness of their campaigns, Skille allocated budgets for both prospecting and retargeting campaigns. This approach helped Noa Home reach new audiences while engaging with existing customers to increase repeat purchases.
Skille created PR advertorials featuring Noa Home's on popular websites like GQ & Vogue. Furthermore, Noa successfully onboarded over 50 influencers with whitelisting permissions, enabling Skille to run both whitelisted & branded influencer content through Noa Home's ad account. This content strategy proved highly effective, leveraging the established influencer names to yield higher click-through rates, lower CPMs, and increased sales.
After implementing dynamic ads, UGC, iterative creative testing, and whitelisted influencer campaigns, Noa Home saw significant improvements in its TikTok & Facebook ad campaigns.
Their efforts resulted in a 15% higher click-through rate (CTR), a 30% lower cost per click (CPC), and an impressive 4x return on ad spend (ROAS). The account's restructuring and weekly refreshes for each geo allowed Noa Home to expand its reach and achieve a successful outcome in its ad campaigns.
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