Increased ROAS from 1x to 3x in under 3 months.

200%

Increase in Facebook Ads ROAS

80%

Increase in CTR

20%

Increase in Facebook Ads Revenue
-
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200%

Increase in Facebook Ads ROAS

80%

Increase in CTR

20%

Increase in Facebook Ads Revenue
-
,
200%
Increase in Facebook Ads ROAS
80%
Increase in CTR
20%
Increase in Facebook Ads ROAS

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author Name, Position

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FEATURING

Cornelia James

INDUSTRY

Fashion & Apparel

SERVICE

Facebook Ads

The Brand

Established in 1946, Cornelia James is a premier glove manufacturer that holds the prestigious title of being appointed by Her Majesty the Queen. 

Their impressive clientele includes high-profile personalities such as Her Majesty Queen Elizabeth, Kate Middleton, Lady Gaga, Rihanna, Taylor Swift, Ariana Grande, and Chrissy Teigen.

With a commitment to quality and style, Cornelia James offers a range of gloves made from the finest materials, including leather, silk, and cashmere. From elegant evening gloves to practical driving gloves, their designs are both functional and fashionable.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

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    ‍

The Challenge

Recognizing the potential for growth, Cornelia James brought on Skille as their agency to manage their Facebook ads campaigns. Skille quickly assessed that the brand's underperformance was due to a lack of showcasing their rich history and impressive customer base.

‍

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

  • gdfsgdfsgsdfgsdfgsdfgsdfgds

    ‍

The Solutions

PR/Advertorial Campaigns

‍Skille revamped the ad account by showcasing the brand's celebrity collaborations and PR mentions as the main focus. This involved directing traffic to PR articles and creatives featuring A-list celebrities wearing Cornelia James gloves. 

Geo Expansion

After witnessing the success of Cornelia's PR and celebrity-focused campaigns, we made the strategic decision to expand their ad campaigns beyond the UK and into the USA. This move paid off immensely, with the returns in the US almost matching what we had seen in the UK. The geo-expansion was a major success for Cornelia's ad campaigns.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

  • gdfsgdfsgsdfgsdfgsdfgsdfgds

The Results

The results were impressive, with the ROAS increasing from 1x to 3x.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

  • gdfsgdfsgsdfgsdfgsdfgsdfgds

200%

Increase in Facebook Ads ROAS

80%

Increase in CTR

20%

Increase in Facebook Ads Revenue
-
,

The Challenge

Recognizing the potential for growth, Cornelia James brought on Skille as their agency to manage their Facebook ads campaigns. Skille quickly assessed that the brand's underperformance was due to a lack of showcasing their rich history and impressive customer base.

‍

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

  • gdfsgdfsgsdfgsdfgsdfgsdfgds

The Strategies

PR/Advertorial Campaigns

‍Skille revamped the ad account by showcasing the brand's celebrity collaborations and PR mentions as the main focus. This involved directing traffic to PR articles and creatives featuring A-list celebrities wearing Cornelia James gloves. 

Geo Expansion

After witnessing the success of Cornelia's PR and celebrity-focused campaigns, we made the strategic decision to expand their ad campaigns beyond the UK and into the USA. This move paid off immensely, with the returns in the US almost matching what we had seen in the UK. The geo-expansion was a major success for Cornelia's ad campaigns.

The Results

The results were impressive, with the ROAS increasing from 1x to 3x.

200%
Increase in Facebook Ads ROAS
80%
Increase in CTR
20%
Increase in Facebook Ads Revenue

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