Reduced CAC from $200 to $45 in under 5 months.

75%

Lower CAC

40%

Increase in CTR

20%

Incremental revenue
“Skille has reduced our cost per acquisition from $200 to $45, proving to be a very effective partner. The team is highly collaborative, open to feedback, and attentive to detail”
-
Ameeta Jain
,
CEO & Co-Founder, Readability
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Heading

This is some text inside of a div block.

Heading

This is some text inside of a div block.

Heading

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75%

Lower CAC

40%

Increase in CTR

20%

Incremental revenue
“Skille has reduced our cost per acquisition from $200 to $45, proving to be a very effective partner. The team is highly collaborative, open to feedback, and attentive to detail”
-
Ameeta Jain
,
CEO & Co-Founder, Readability
75%
Lower CAC
40%
Increase in CTR
20%
Lower CAC

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author Name, Position

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FEATURING

Readability

INDUSTRY

E-Learning Providers

SERVICE

Facebook Ads, TikTok UGC, Creative Services

The Brand

Readability is a mobile app designed to improve reading and comprehension skills in young and struggling readers. It combines Artificial Intelligence, Natural Language Processing, and Interactive Voice-based Questions & Answers to create an engaging learning experience. The app includes real-time performance tracking, gamification, and a dashboard for parents to monitor progress. 

Readability has received recognition for its effectiveness and innovation, including the Parent and Teacher Choice Award and Mom's Choice Award. With a focus on fostering a love of reading and improving critical thinking skills, Readability aims to level the playing field for all children in the world of education.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

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    ‍

The Challenge

This new brand was grappling with controlling its CAC and sought the expertise of Skille to manage its Facebook ad campaigns and create engaging TikTok UGC content.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

  • gdfsgdfsgsdfgsdfgsdfgsdfgds

    ‍

The Solutions

TikTok Content

Skille began by sourcing and partnering with expert TikTokers to produce high-quality, short-form content that would perform exceptionally well as ads on Facebook.

Offer

The team then focused on reframing the existing offer to entice first-time customers to try the product.

Angles

This led to the development and testing of new angles and copy styles that outperformed all previous initiatives.

‍

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

  • gdfsgdfsgsdfgsdfgsdfgsdfgds

The Results

The combined strategies of partnering with expert TikTokers to create high-quality content, reframing the existing offer to entice first-time customers, and developing new angles and copy styles all proved to be highly effective. As a result, the brand was able to achieve a remarkable 75% reduction in CAC in under 5 months.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

  • gdfsgdfsgsdfgsdfgsdfgsdfgds

75%

Lower CAC

40%

Increase in CTR

20%

Incremental revenue
“Skille has reduced our cost per acquisition from $200 to $45, proving to be a very effective partner. The team is highly collaborative, open to feedback, and attentive to detail”
-
Ameeta Jain
,
CEO & Co-Founder, Readability

The Challenge

This new brand was grappling with controlling its CAC and sought the expertise of Skille to manage its Facebook ad campaigns and create engaging TikTok UGC content.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

‍

  • gdfsgdfsgsdfgsdfgsdfgsdfgds

The Strategies

TikTok Content

Skille began by sourcing and partnering with expert TikTokers to produce high-quality, short-form content that would perform exceptionally well as ads on Facebook.

Offer

The team then focused on reframing the existing offer to entice first-time customers to try the product.

Angles

This led to the development and testing of new angles and copy styles that outperformed all previous initiatives.

‍

The Results

The combined strategies of partnering with expert TikTokers to create high-quality content, reframing the existing offer to entice first-time customers, and developing new angles and copy styles all proved to be highly effective. As a result, the brand was able to achieve a remarkable 75% reduction in CAC in under 5 months.

75%
Lower CAC
40%
Increase in CTR
20%
Incremental revenue

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