The Purest Co was founded to provide customers with superior products in the traditional superfoods industry. Frustrated by the lack of transparency and quality in the market, the team embarked on a journey to create something better. Through full disclosure of ingredients, thorough due diligence on supply chains, and satisfaction guarantees, the company is re-imagining the industry.

Working with nutritionists and food scientists, The Purest Co has developed innovative products that promote healing, nourishment, and overall health. With an emphasis on creating products good enough for their own families and friends, the brand continues to create life-changing products.

After experiencing disappointment with multiple big-name agencies and feeling frustrated with the lack of results and communication, The Purest Co turned to Skille for a solution. Skille was recommended by one of our existing clients, and The Purest Co recognized our expertise in the food and beverage industry. With confidence in our abilities, they entrusted us to take over and totally restructure how they run ads.

Food & Bev Industry Experience

At times, bringing on a new agency can be a slow process, as they need to learn the industry before delivering results. 

However, with our extensive experience working with over 30 brands in the health, food, and beverage industry, we hit the ground running and turned performance around in under two weeks. 

Drawing on hundreds of tests we've conducted in the same vertical, we quickly rolled out a successful account structure, offers, and creative.

Turning points:

1) Listicles and Landing Pages

After analyzing data, we noticed a lower-than-average website conversion rate. We suggested testing listicles and dedicated landing pages, which resulted in a significant lift in ROAS. While landing pages outperformed listicles, both outperformed the website, so we continued using both.

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2) Test Everything

Our approach to testing is methodical and calculated. We plan, prioritize, and document every test.

In the first 90 days of working with Purest Co, we conducted over 30 A/B tests, meticulously tracking outcomes and making decisions based on the data. This structure played a vital role in improving ROAS in a short period of time.

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3) Understanding the Data

Our internal attribution model, combined with Facebook's in-platform data, allowed us to make informed decisions about campaign performance and budget allocation. 

We paid close attention to the net number of new customers relative to overall spending across all channels. This enabled us to identify what was working and confidently increase the budget to reach higher revenue levels.

Communication 

Effective communication played a crucial role in the success of The Purest Co's Black Friday campaign and the resolution of their disabled ad accounts

1) Meeting Black Friday Deadlines:

When we onboarded The Purest Co, we quickly set up a team Slack channel to ensure seamless communication and swift action. With Black Friday looming, there was no time to waste as their current ad account status was far from ideal.

By working closely with their team, we became an extension of their workforce, allowing us to stabilize performance and meet deadlines within a tight three-day window.

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2) Resolving Disabled Ad Accounts:

For those in the food and beverage or health and wellness industries, the sudden and inexplicable banning of Facebook accounts is an all-too-common occurrence. Unfortunately, this was precisely the case for The Purest Co, and the clock was ticking. 

With every passing hour that their ads were offline, the business was losing revenue. We knew we had to act fast. Firstly, we immediately appealed the ban, knowing that the process can take up to three days. Secondly, we set up multiple backup accounts and pages to mitigate the impact of future bans. 

Thanks to our close collaboration with The Purest Co and our swift communication, we were able to navigate the rocky Facebook ban wave and resolve the issue.

In less than 3 months, Purest Co achieved a 200% increase in Facebook Ad ROAS and a 25% increase in CTR through landing page, creative, and offer testing.